How to use Promotional Merchandise to Support Advertisement Campaigns
Promotional merchandise is a successful way to promote your brand and give your company recognition and identity. It has been used for a long time as a marketing tool and is still very popular today. The range of merchandise available is vast and it is important that you chose the right products to fit your advertisement campaigns. Promotional products are useful, cost effective and will make your brand stand out.
Here are some of the most popular ways to use promotional merchandise to support your advertisement campaigns:
For big events such as exhibitions it is often a good idea to choose a low cost giveaway as you will be ordering a large quantity. Make sure that you choose a product which is useful to the target audience. There are many options out there. Popular choices are pens, bags, keyrings…
It is a good idea to include a piece of merchandise in a mailer you are sending out as it will increase the chance of your target audience reading your mailer and holding on to that mailer. Again, there is a vast array of choices out there but picking a product which is light and easily mailed is wise. Products such as pens, post-its, fridge magnets, etc, depending on your audience can be good options.
Offering incentives can be a good way to seal the deal. Why not choose a nice notebook or a good quality pen in a gift box? A promotional product can be a great way to encourage that last step to securing a new or existing customer.
Gifts are a great way to show how much you appreciate your existing clients and can help ensure you hold on to your clients. It doesn’t have to be expensive, it will just help maintain a strong relationship. Why not try a nice mug or something they will be able to use in day to day life?
The most valuable points to consider when choosing merchandise to support your campaigns are to make sure the product you go for is relevant to your brand and that it will be useful to your audience. Different products can contribute to changing consumers buying decisions. A free gift with a purchase can persuade a consumer to buy this product over another in order to obtain that free gift. If this is a useful product the consumer is much more likely to keep this for years and remember your brand. They may even pass it on to someone else which will build your brand recognition.
Promotional merchandise is a great way to show off your brand. They leave a long lasting reminder of your company. Advertisement campaigns such as a television or radio commercial can be short lived but if you choose your merchandise correctly, it will support these campaigns for years to come. Why not speak to us to find out how you can use promotional products to support your advertisement campaigns?