Promotional Mugs – A new way to build Brand

One of the best ways of promoting your brand awareness today is the use of promotional mugs. They have become interestingly popular in enhancing your brand awareness in the midst of your competitors and a large number of target audience. Companies use different platforms to give away freely these promotional items the potential customers to gain more visibility. This is an Ideal way of making your customers and others remember your product, services and your brand. Among the many promotional items today, promotional mugs are cost effective and very useful promotional gift items to consider. They will help to sell your business by increasing your brand’s visibility in the eyes of the teaming audience. In this competitive business era, personalised mugs are considered excellent gift option and also promotional items. Promotional mugs came in different promotional forms, shapes and designed purposely made to sell the image of the business. They come in the form of custom coffee mugs or personalized coffee mugs. Whichever name you call them; they are still promotional coffee mugs given out by business owners to create their brand awareness. Also, you can even customize them by imprinting the name of the company and the logo. It can be designed according to specification. One good reason for the use of Promotional Mugs is that they have proven to be more visible than any other promotional items like pens, mouse mats, shoes, key-holders and umbrellas and balls Commonly, most office goers and coffee drinkers prefer to use custom coffee mugs for their coffee drink before the start of work. Those who are in dear love with tea,...

What exactly is promotional merchandise?

Promotional merchandise At Brand Impact, we are driven by the ambition of helping brands punch harder and enjoy fantastic results in terms of increased customer patronisation and a betterbottom-line. While there are many contributory factors to a business’ success, we find marketing to be the biggest drivers of success. We also find that companies tend to enjoy greater marketing success when they use promotional merchandise. What exactly is promotional merchandise? Wikipedia defines promotional merchandise as products that are branded with a logo or slogan and given away in marketing and communication programsto promote a company, corporate image, brand, or event. These products are sometimes nicknamed swag or schwag. These corporate merchandise can include items such as T shirts, calendars and diaries, cups and mugs, keyholders and keyrings, backpacks, pens and pencils, USB memory stocks, umbrellas etc. Making the case for corporate promotional items The benefits of using corporate promotional itemsto promote a corporate organisation are infinite, especially if you are a small business with a limited budget for marketing. Even big businesses who are leading their market niche can use promotional gifts as an economical and versatile way to augment their existing marketing plans. First, corporate gifts deliver a better cost per impression than any other kind of media. The cost outlay is infinitely smaller when compared to other more traditional forms of advertising such as TV, radio, newspaper and bill board ads.If you are working with a tight budget, you will want the biggest bang for your dollar. This kind of marketing also makes for a more targeted advertisement. While newspaper, bill board, TV and radio ads can...

The Pros of Promotional Products Over other Types of Advertising

There is absolutely no doubting the fact that promotional clothing is a highly effective method of advertising and can work wonders for your brand. Advertising is all about gaining attention for your product, service, brand or a cause and there are a number of outlets available to do this. You can advertise on the television, radio, newspaper, magazine, social media, mailing people or through the giveaway of promotional products. Here we look at some of the pros of using promotional products, over other methods of advertising! Customisation Pretty much any product you see in your day to day life; from pens, to phone cases to ponchos, can be used as a promotional product for your advertising campaign. This means that you can choose and customize your products appropriate to the demographics of the market you are targeting. For example, if you were trying to organise a club night for students; branded knitting needles are not likely to grab their attention, but branded vest tops, or glow sticks would as they are suited to a much younger generation. Exploit your power of choice and give your customers something that will appeal to them! Long Lasting The effects of promotional products are long lasting in comparison to many other types of advertising medium. 58% of people will keep a promotional product from anywhere between one and four years! Think about how much they could be advertising your brand in that time? Even if they use your t-shirt, notebook, or mug once per week, that’s 52 occasions per year which they could be passing tens, hundreds or even thousands of people representing...