What exactly is promotional merchandise?

Promotional merchandise At Brand Impact, we are driven by the ambition of helping brands punch harder and enjoy fantastic results in terms of increased customer patronisation and a betterbottom-line. While there are many contributory factors to a business’ success, we find marketing to be the biggest drivers of success. We also find that companies tend to enjoy greater marketing success when they use promotional merchandise. What exactly is promotional merchandise? Wikipedia defines promotional merchandise as products that are branded with a logo or slogan and given away in marketing and communication programsto promote a company, corporate image, brand, or event. These products are sometimes nicknamed swag or schwag. These corporate merchandise can include items such as T shirts, calendars and diaries, cups and mugs, keyholders and keyrings, backpacks, pens and pencils, USB memory stocks, umbrellas etc. Making the case for corporate promotional items The benefits of using corporate promotional itemsto promote a corporate organisation are infinite, especially if you are a small business with a limited budget for marketing. Even big businesses who are leading their market niche can use promotional gifts as an economical and versatile way to augment their existing marketing plans. First, corporate gifts deliver a better cost per impression than any other kind of media. The cost outlay is infinitely smaller when compared to other more traditional forms of advertising such as TV, radio, newspaper and bill board ads.If you are working with a tight budget, you will want the biggest bang for your dollar. This kind of marketing also makes for a more targeted advertisement. While newspaper, bill board, TV and radio ads can...

5 Ideas for Promotional Merchandise and Other Popular Giveaways

There is no doubting the fact that promotional merchandise is a great option for giveaways. It allows you to provide people with useful gifts, all whilst working wonders for your brand. In terms of merchandise and other giveaways, the list of items to choose from is endless, so whether you’re on a large or small budget, looking for something simple or something bold, amongst the thousands of items we stock- you can guarantee there’s something to suit your needs. If promotional merchandise doesn’t appeal to you, promotional clothing is a great alternative, to help you gain maximum brand exposure. T-Shirts As far as promotional clothing goes, t-shirts never really go wrong! Everyone needs some t-shirts in their wardrobe. Even if you’re not someone who’d wear a t-shirt to go shopping or for a day out, they’re ideal for many other activities such as going to the gym or participating in sport, which is why pretty much anyone can make use of a t-shirt. As someone who loves a baggy t-shirt, I remember I was given a black Heineken top with their logo on it in white. Now, although I’ll admit I didn’t wear this top as a part of a dressy outfit, I did use it to do the grocery shopping, wash the car, go on runs, go the gym and so on. Think how many people I would have passed with Heineken’s top on; hundreds, maybe thousands? And that’s just me, 1 person! So you can only imagine the reach this promotional campaign would have had with a bigger crowd. Hats The great thing about ‘hats’ as a promotional giveaway, is...

8 Tips for Buying Promotional Merchandise!

Promotional merchandise is a fantastic way to promote your brand and help achieve a successful promotional campaign. It is important to choose the right promotional merchandise for your company image and for your campaign. Here are our 8 Tips for Buying Promotional Merchandise: 1. Know your aim. Do you want to increase brand awareness and retention? Do want to increase visitor visits to your website? Do you want to increase your following and activities on social media? Know what your aim of the campaign is so that the rest of the steps become relevant. 2. Know your theme. Once you know your theme along with your brand message and logo you can narrow down your product ideas. Consider your logo and your message. For example, are you a property company looking to promote your properties? Send out branded key fobs. 3. Know your target audience. You will probably know this from coming up with your theme. It is important to know who you are trying to reach and what message you are trying to convey. Will your target audience be able to use your promotional product and will they respond positively to your product? Will you add value to your target audience? What is your distribution plan for this target audience? For example, will you be mailing out the promotional products or handing them out?  4. Know your budget. It is important to set your budget. A large budget doesn’t necessarily mean it will limit your success with promotional merchandise ensuring a successful promotional campaign. Your supplier will give you a unit price based on the product, quantity and artwork...

5 Fun Promotional Merchandise Ideas for Universities

Looking to advertise at fresher’s week? Or simply looking for innovative ideas for Marketing to University students? Look no further, we have listed our top 5 promotional merchandise ideas for Universities, that we think students will love. #1- Trolley Coin Keyring For many students, starting University means they are perhaps moving away from home and into student accommodation. This means the weekly food shop will no longer be the job of Mum and Dad, but will be up to them! The Trolley Coin Keyring is the perfect giveaway for this reason. Simply pop it onto your set of keys and off you go! As a student myself, I know that I seldom carry change with me and pay everything by card. Getting to Asda to do a big food shop and realising I have no change for the trolley is a common occurrence, so I’ll usually end up struggling my way round with a basket. This keyring eliminates this problem and this is why I guarantee students would love it. It’s a great way to advertise your company because they will be using their keys at some point every day and whenever they do go to use them, your trolley coin keyring will be a useful reminder of who you are! Ideal gift. #2- Twister USB Flashdrive Students will be faced with an endless amount of projects, essays, assignments and so on. A USB is a University must have. They allow you to safely store your work and carry this with you, so that if you need to do a presentation or make any changes- all you need to...

Promotional Products- All you need to know!

Do you own or want to start a business? Have you heard of or seen people using promotional merchandise, but not known enough about it to do so yourself? Stop what you’re doing, take a break and sit down and read this blog, because we’re here to tell you everything you need to know about promotional products! What is a Promotional Product? So when you hear someone talking about a promotional product, they are usually referring to an item which has been printed with a company name, logo, design, phone number and so forth.   Who purchases Promotional Products? Promotional products can be purchased by virtually any company; from large multinationals to self-employed entrepreneurs, in any industry. However, in saying that there are industries who purchase promotional products more than others. The top 5 highest ranking purchasers are from the #1 Education Sector, #2-Financial Sector, #3-Health Care, 4#- Not-for-profit organisations and 5#- Construction.   Which- promotional products are the most popular? Although the type of product/s a company chooses in their promotion will very much depend on factors such as what target audience are they aiming at, budget and industry, the most popular type of promotional giveaway is clothing garments. For example, tops, headwear and uniforms. There’s lots of freedom with regards to colour, material and design, so you can personalise them until the suit your style. Writing utensils have also proved particularly popular i.e. pens and pencils, all you need to do is think about a past conference or seminar you’ve attended, I guarantee you’ve had pens given to you at some point! Another popular giveaway is Calendars,...