3 Things to Consider Before Buying Promotional Clothing for Staff!

There’s no doubting that promotional clothing can not only work wonders for you brand image, but for the employees who wear it. However, it’s not enough to pick any old t-shirt, chuck on a logo and be done with it. Wearing you brand is essentially a skilled art, and like any piece of artwork there are a number of factors to consider before starting. This blog will identify some of these factors to consider, in order to get your staff wearing and maximising your brand to its full potential. Style Yes, you’ve guessed it. Style. Although this seems like an obvious choice and one that seems to re occur if you’ve read some of our other blog articles, the style of the garment/s you choose really is, so important. You want to pick a style that will be Universally appealing to those who are wearing it. You need to remember that not everyone is build the same- we’re not all the same, size, height and so forth, therefore choosing a skin tight, lycra t-shirt is not going to be a comfortable option for everyone. For example, the last thing you want to do would be to force your employees into wearing a Uniform they were not comfortable in. You want your employees to be proud to wear and promote your company, not feel embarrassed. So pick styles which will suit all body heights and shapes- looser t-shirts, fleeces or polo shirts are ideal choices because they are comfortable and lightweight. Role You must consider what the employees’ role is within the company and what exactly their job entails. If they...

5 Reasons to Invest In Promotional Clothing

Promotional clothing is virtually any garment you can think of- from a hat or gloves to a jacket, that you can brand with your company logo and contact details to promote your business. There’s a number of reasons why it’s such a great business investment and if you’re uncertain of any of these, stay right here because we’ve listed some of the main benefits below… Cost Effective Whether you’re a small or large business, clothing can be a very cost-effective method of advertising. Whether you have a huge or humble budget, you’re bound to find something to suit your needs. If you’re on a lower budget, consider something such as branded headwear (beanie’s, baseball caps and so forth). These are a great way to advertise your business and depending on the season- you can choose a warmer or lighter style of hat, so you can pretty much be certain it’ll be used and attract attention! If you’re a larger company, with a bigger budget- you can buy more than one piece of clothing- you could buy a branded uniform- shirt, jacket and so on. Georgia Southern University conducted an experiment of which the findings showed that recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. Options Your options are endless. There’s virtually hundreds of different garments to choose from. If you’re opting for a smarter look, branded shirts are the way to go! But if you’re a sports or leisure club, a baggy t-shirt will be more suited to your needs. Control Since you can pick the...

5 Ideas for Promotional Merchandise and Other Popular Giveaways

There is no doubting the fact that promotional merchandise is a great option for giveaways. It allows you to provide people with useful gifts, all whilst working wonders for your brand. In terms of merchandise and other giveaways, the list of items to choose from is endless, so whether you’re on a large or small budget, looking for something simple or something bold, amongst the thousands of items we stock- you can guarantee there’s something to suit your needs. If promotional merchandise doesn’t appeal to you, promotional clothing is a great alternative, to help you gain maximum brand exposure. T-Shirts As far as promotional clothing goes, t-shirts never really go wrong! Everyone needs some t-shirts in their wardrobe. Even if you’re not someone who’d wear a t-shirt to go shopping or for a day out, they’re ideal for many other activities such as going to the gym or participating in sport, which is why pretty much anyone can make use of a t-shirt. As someone who loves a baggy t-shirt, I remember I was given a black Heineken top with their logo on it in white. Now, although I’ll admit I didn’t wear this top as a part of a dressy outfit, I did use it to do the grocery shopping, wash the car, go on runs, go the gym and so on. Think how many people I would have passed with Heineken’s top on; hundreds, maybe thousands? And that’s just me, 1 person! So you can only imagine the reach this promotional campaign would have had with a bigger crowd. Hats The great thing about ‘hats’ as a promotional giveaway, is...

Which Promotional Clothing Should I Choose?

Promotional merchandise is seen as one of the most successful ways to promote your brand. Whether it be a pen, a bag or a USB, these useful products can effectively promote your brand for years to come. Promotional clothing is an increasingly popular alternative form of promotional merchandise to promote your brand which can be very effective. Some of the main reasons for this increase in the use of promotional merchandise is the increase of awareness for fashion and the larger range of fashion items available to the promotional merchandise market. Here are 5 of the most popular promotional clothing items out there and why you should choose them to promote your brand: T-shirts. Branded t-shirts are an effective, low cost option to promote your brand. They are available in ladies, gents, adults and kids sizes, numerous colours and materials. There are extensive branding options to the front, back and sleeves. They can be handy giveaways or used as a uniform. Why not even personalise your labels to make them unique? Hoodies. Hoodies, sweatshirts and zipped hoodies are all extremely popular and continue to be so in today’s market. They are fashionable and practical. There is a vast range of off the shelf options to choose from with many branding options. Bespoke options are available and allow you to create exactly what you are looking for. From the material to the branding options, to the accessories options. The bespoke clothing world is your oyster! Polo shirts. Branded polo shirts are a smart and corporate way to promote your brand. Embroidered polo shirts on the left breast can replace a name badge and look great...

Let Promotional Clothing Promote You For Years to Come

Whilst the initial costs may be high, in terms of both finances and the efforts being put into your promotion; there’s no disputing that if done well, promotional clothing can work wonders for your brand even years after dispatching it. Promotional clothing is not simply about making your logo as big as you can and sticking it on any garment. It’s so much more than that. It’s about creating a piece that someone will value enough to keep on a permanent basis, hanging alongside other prized possessions in their wardrobe or folded alongside their favourite t-shirt in their drawers. If you want to create a valuable piece, making it unique is a good place to start. Your target audience are more likely to hold onto something if they deem it to be interesting and different to garments they have received in the past. Choosing an interesting style, colour, design and embroidery can be beneficial here, and of course, making sure the garment is of good quality. You don’t want people to wear the item for re decorating their house, you want them to wear it out of the house so it will catch peoples eye! It is important to keep your style, colours and so forth consistent. For example, giving away ‘x’ amount of blue tops with one design, then ‘x’ amount of green tops with a different design is simply going to confuse your audience and make it difficult for them to recall your brand. By creating a piece that people want to wear, they become a walking (and cost-efficient) advertisement for your brand. After the initial cost...

5 Tips for Buying Promotional Clothing

It goes without saying that promotional clothing can be a fantastic way to spread your brand name and attract leads for sales. However, in order to maximise the effectiveness your message will have- it is important to buy the piece of promotional clothing to best represent your brand and crucially, appeal to your audience. But fear not, we’ve got you covered top tips for buying promotional clothing  to help you get the most out of your purchase. #1 – Logo This may seem simple, but it is something that can be easily forgotten in the excitement of buying promotional clothing. You must, must, must take your brand logo into consideration when deciding the type of clothing to purchase. If you’re brand logo is large, it’s going to be best on a t shirt or sweater, where it is clear and visible to the public. If you have to significantly shrink your logo to put on an item of clothing, then this is probably not the best item to choose to represent your brand. If people are struggling to see what is being advertised, it’s unlikely they are going to go out of their way to get closer to take a look. These are potential future consumers, so make sure your logo is bold, clear and easy for the eyes to digest. #2 – Style It’s important to make sure that the style of garment you are choosing, is a true representation to how you want people to view your business and also appropriate for your target audience. For example, if you’re an over 60’s knitting club looking to gain more...