What exactly is promotional merchandise?

Promotional merchandise At Brand Impact, we are driven by the ambition of helping brands punch harder and enjoy fantastic results in terms of increased customer patronisation and a betterbottom-line. While there are many contributory factors to a business’ success, we find marketing to be the biggest drivers of success. We also find that companies tend to enjoy greater marketing success when they use promotional merchandise. What exactly is promotional merchandise? Wikipedia defines promotional merchandise as products that are branded with a logo or slogan and given away in marketing and communication programsto promote a company, corporate image, brand, or event. These products are sometimes nicknamed swag or schwag. These corporate merchandise can include items such as T shirts, calendars and diaries, cups and mugs, keyholders and keyrings, backpacks, pens and pencils, USB memory stocks, umbrellas etc. Making the case for corporate promotional items The benefits of using corporate promotional itemsto promote a corporate organisation are infinite, especially if you are a small business with a limited budget for marketing. Even big businesses who are leading their market niche can use promotional gifts as an economical and versatile way to augment their existing marketing plans. First, corporate gifts deliver a better cost per impression than any other kind of media. The cost outlay is infinitely smaller when compared to other more traditional forms of advertising such as TV, radio, newspaper and bill board ads.If you are working with a tight budget, you will want the biggest bang for your dollar. This kind of marketing also makes for a more targeted advertisement. While newspaper, bill board, TV and radio ads can...

My bag as a university student

I know you’re only meant to talk about your main bag for this, but I’m cheating a little because there are four bags I consider absolutely essential to every week at university: My shopping tote My backpack My gym bag My handbag My Shopping Tote I have to admit that if you were really going to make me choose just one bag to carry around for the rest of my life it would be the tote. They’re so versatile and fold up small enough to fit in your pocket when you’re not using them so they don’t get in the way! I always carry one with me when I go out, just in case, because while I mostly use it to do my grocery shopping or carry my laundry to the laundrette (I pop it in with the clothes just to make sure it doesn’t pick up that old socks smell) you never know when you’re going to buy emergency shoes or take out more library books than your backpack can handle. My Backpack This is my kitchen sink bag. I definitely overload it a bit, but I try to make up for it by wearing both straps like a nerd, so at least I won’t be a nerd with back problems. I’ve got: My laptop Notebook and folder for handouts At least three library books depending on what essay I’m working on Water bottle, lunch box and, once the coffee’s all finished, my travel mug Hoody Small first aid kit (I admit it, I’m the mum friend) Six pens, all of which will be hiding in the bottom of...

My bag as a commuter

If you’re going to survive a regular commute, you absolutely have to become an expert at planning your journey. I don’t just mean your route, though obviously that’s important too, and you need to have alternatives mapped out in case of cancellations and unscheduled maintenance that can ruin your journey.   No, by ‘journey planning’ what I mean is collecting together the things you need to make your commute bearable so you go into work still refreshed and not actively homicidal. I like to have my breakfast on the train because it gives me a little extra time in bed, especially as I have one of those timer coffee makers. All I have to do is roll out of bed, fill my travel mug and grab a cereal bar and I’m on my way (alright, I also shower first). Once the coffee is all gone, the mug just gets shoved into my bag to be forgotten about until the next morning when I’m desperately trying to find it and the cycle repeats itself. Always make sure you’ve actually finished the coffee first, it sounds obvious but sleepy mistakes happen and then you’ve ruined your bag. I always bring a book as well, and an MP3 player with headphones is absolutely necessary if you want to avoid making polite conversation with total strangers before you’re even properly awake. I have a friend who just brings headphones (she can’t afford an MP3 player) and tucks the end into her pocket, and she says it works just as well as the real thing. Once every couple of months I have to fly...