3 Things to Consider Before Buying Promotional Clothing for Staff!

There’s no doubting that promotional clothing can not only work wonders for you brand image, but for the employees who wear it. However, it’s not enough to pick any old t-shirt, chuck on a logo and be done with it. Wearing you brand is essentially a skilled art, and like any piece of artwork there are a number of factors to consider before starting. This blog will identify some of these factors to consider, in order to get your staff wearing and maximising your brand to its full potential. Style Yes, you’ve guessed it. Style. Although this seems like an obvious choice and one that seems to re occur if you’ve read some of our other blog articles, the style of the garment/s you choose really is, so important. You want to pick a style that will be Universally appealing to those who are wearing it. You need to remember that not everyone is build the same- we’re not all the same, size, height and so forth, therefore choosing a skin tight, lycra t-shirt is not going to be a comfortable option for everyone. For example, the last thing you want to do would be to force your employees into wearing a Uniform they were not comfortable in. You want your employees to be proud to wear and promote your company, not feel embarrassed. So pick styles which will suit all body heights and shapes- looser t-shirts, fleeces or polo shirts are ideal choices because they are comfortable and lightweight. Role You must consider what the employees’ role is within the company and what exactly their job entails. If they... read more

5 Reasons to Invest In Promotional Clothing

Promotional clothing is virtually any garment you can think of- from a hat or gloves to a jacket, that you can brand with your company logo and contact details to promote your business. There’s a number of reasons why it’s such a great business investment and if you’re uncertain of any of these, stay right here because we’ve listed some of the main benefits below… Cost Effective Whether you’re a small or large business, clothing can be a very cost-effective method of advertising. Whether you have a huge or humble budget, you’re bound to find something to suit your needs. If you’re on a lower budget, consider something such as branded headwear (beanie’s, baseball caps and so forth). These are a great way to advertise your business and depending on the season- you can choose a warmer or lighter style of hat, so you can pretty much be certain it’ll be used and attract attention! If you’re a larger company, with a bigger budget- you can buy more than one piece of clothing- you could buy a branded uniform- shirt, jacket and so on. Georgia Southern University conducted an experiment of which the findings showed that recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. Options Your options are endless. There’s virtually hundreds of different garments to choose from. If you’re opting for a smarter look, branded shirts are the way to go! But if you’re a sports or leisure club, a baggy t-shirt will be more suited to your needs. Control Since you can pick the... read more

How to use Promotional Merchandise to Support Advertisement Campaigns

How to use Promotional Merchandise to Support Advertisement Campaigns Promotional merchandise is a successful way to promote your brand and give your company recognition and identity. It has been used for a long time as a marketing tool and is still very popular today. The range of merchandise available is vast and it is important that you chose the right products to fit your advertisement campaigns. Promotional products are useful, cost effective and will make your brand stand out. Here are some of the most popular ways to use promotional merchandise to support your advertisement campaigns: For big events such as exhibitions it is often a good idea to choose a low cost giveaway as you will be ordering a large quantity. Make sure that you choose a product which is useful to the target audience. There are many options out there. Popular choices are pens, bags, keyrings… It is a good idea to include a piece of merchandise in a mailer you are sending out as it will increase the chance of your target audience reading your mailer and holding on to that mailer. Again, there is a vast array of choices out there but picking a product which is light and easily mailed is wise. Products such as pens, post-its, fridge magnets, etc, depending on your audience can be good options. Offering incentives can be a good way to seal the deal. Why not choose a nice notebook or a good quality pen in a gift box? A promotional product can be a great way to encourage that last step to securing a new or existing customer. Gifts... read more

5 Ideas for Promotional Merchandise and Other Popular Giveaways

There is no doubting the fact that promotional merchandise is a great option for giveaways. It allows you to provide people with useful gifts, all whilst working wonders for your brand. In terms of merchandise and other giveaways, the list of items to choose from is endless, so whether you’re on a large or small budget, looking for something simple or something bold, amongst the thousands of items we stock- you can guarantee there’s something to suit your needs. If promotional merchandise doesn’t appeal to you, promotional clothing is a great alternative, to help you gain maximum brand exposure. T-Shirts As far as promotional clothing goes, t-shirts never really go wrong! Everyone needs some t-shirts in their wardrobe. Even if you’re not someone who’d wear a t-shirt to go shopping or for a day out, they’re ideal for many other activities such as going to the gym or participating in sport, which is why pretty much anyone can make use of a t-shirt. As someone who loves a baggy t-shirt, I remember I was given a black Heineken top with their logo on it in white. Now, although I’ll admit I didn’t wear this top as a part of a dressy outfit, I did use it to do the grocery shopping, wash the car, go on runs, go the gym and so on. Think how many people I would have passed with Heineken’s top on; hundreds, maybe thousands? And that’s just me, 1 person! So you can only imagine the reach this promotional campaign would have had with a bigger crowd. Hats The great thing about ‘hats’ as a promotional giveaway, is... read more

How to Choose a Decoration Method for your Promotional Clothing

There are numerous promotional merchandise and clothing products out there which are becoming more and more popular due to the success it can give your brand. It is a simple and cost effective way to ensure successful continuous marketing. Knowledge on the products available to you is essential. The print method for these products vary and it is important to get the best method for your brand. Here are most popular decoration methods: Screen Printing. This process can also be known as silk screening. This process moves ink through a mesh screen and will be masked in the parts no ink is required. The product is then sent through a conveyor belt through a heat tunnel to dry the ink. Screen printed designs last for a good length of time and wash well. This is the best process for large designs. It produces a top quality finish and will ensure your logo is accurately replicated. Screen printing will allow you to print one colour at any one time. A different screen is used for every printing colour so the more colours in your design, the more screen charges may incur. This print method is ideal for almost anything especially products such as bags and t-shirt. Embroidery. This is a more traditional method which uses needle and thread or yarn and is completed by machines. This process is especially appropriate for smaller designs and will replicate your logo. The more stitches used per square inch the better the replication. There are many colours available and embroidery can add an attractive texture to your product. There is even 3D embroidery available on certain... read more

Which Promotional Clothing Should I Choose?

Promotional merchandise is seen as one of the most successful ways to promote your brand. Whether it be a pen, a bag or a USB, these useful products can effectively promote your brand for years to come. Promotional clothing is an increasingly popular alternative form of promotional merchandise to promote your brand which can be very effective. Some of the main reasons for this increase in the use of promotional merchandise is the increase of awareness for fashion and the larger range of fashion items available to the promotional merchandise market. Here are 5 of the most popular promotional clothing items out there and why you should choose them to promote your brand: T-shirts. Branded t-shirts are an effective, low cost option to promote your brand. They are available in ladies, gents, adults and kids sizes, numerous colours and materials. There are extensive branding options to the front, back and sleeves. They can be handy giveaways or used as a uniform. Why not even personalise your labels to make them unique? Hoodies. Hoodies, sweatshirts and zipped hoodies are all extremely popular and continue to be so in today’s market. They are fashionable and practical. There is a vast range of off the shelf options to choose from with many branding options. Bespoke options are available and allow you to create exactly what you are looking for. From the material to the branding options, to the accessories options. The bespoke clothing world is your oyster! Polo shirts. Branded polo shirts are a smart and corporate way to promote your brand. Embroidered polo shirts on the left breast can replace a name badge and look great... read more

8 Tips for Buying Promotional Merchandise!

Promotional merchandise is a fantastic way to promote your brand and help achieve a successful promotional campaign. It is important to choose the right promotional merchandise for your company image and for your campaign. Here are our 8 Tips for Buying Promotional Merchandise: 1. Know your aim. Do you want to increase brand awareness and retention? Do want to increase visitor visits to your website? Do you want to increase your following and activities on social media? Know what your aim of the campaign is so that the rest of the steps become relevant. 2. Know your theme. Once you know your theme along with your brand message and logo you can narrow down your product ideas. Consider your logo and your message. For example, are you a property company looking to promote your properties? Send out branded key fobs. 3. Know your target audience. You will probably know this from coming up with your theme. It is important to know who you are trying to reach and what message you are trying to convey. Will your target audience be able to use your promotional product and will they respond positively to your product? Will you add value to your target audience? What is your distribution plan for this target audience? For example, will you be mailing out the promotional products or handing them out?  4. Know your budget. It is important to set your budget. A large budget doesn’t necessarily mean it will limit your success with promotional merchandise ensuring a successful promotional campaign. Your supplier will give you a unit price based on the product, quantity and artwork... read more

Why ‘Hats’ Are Top Brand Boosters!

Are you looking for a simple, yet effective way to advertise your business? Branded headwear could be the answer. Branded headwear could be anything from a beanie, to a baseball cap, to a builder’s hat- there’s loads of different styles, colours and materials to choose from; so you can tailor them to suit your specific business needs. There’s a number of benefits to be gained through using Branded Headwear as part of your promotional activities, we’ve listed some of these below… Unity– Matching headwear provides a sense of unity to all those who are wearing it. It embeds a strong sense of team unity, everyone is working for the same cause- whether it be to win a race or give a company presentation, it brings people together. Evokes Interest- If you take the time to make sure you have a catchy message or eye catching design, naturally, people are going to look and take interest in what is being advertised. It can encourage people to ask questions about what you’re advertising? What company is it for? What do you do? What can you do for me? It may be a good idea to include a web address or contact number on the hat, so people can get in touch. Share Your Culture– Using the right style of hat can help you deliver a message about you as a company. For example, a fun artistic company may go for a brightly coloured baseball cap, with an eye catching logo. Whereas a more serious style of business, such as a law firm may go for a darker coloured beanie style of... read more

5 Fun Promotional Merchandise Ideas for Universities

Looking to advertise at fresher’s week? Or simply looking for innovative ideas for Marketing to University students? Look no further, we have listed our top 5 promotional merchandise ideas for Universities, that we think students will love. #1- Trolley Coin Keyring For many students, starting University means they are perhaps moving away from home and into student accommodation. This means the weekly food shop will no longer be the job of Mum and Dad, but will be up to them! The Trolley Coin Keyring is the perfect giveaway for this reason. Simply pop it onto your set of keys and off you go! As a student myself, I know that I seldom carry change with me and pay everything by card. Getting to Asda to do a big food shop and realising I have no change for the trolley is a common occurrence, so I’ll usually end up struggling my way round with a basket. This keyring eliminates this problem and this is why I guarantee students would love it. It’s a great way to advertise your company because they will be using their keys at some point every day and whenever they do go to use them, your trolley coin keyring will be a useful reminder of who you are! Ideal gift. #2- Twister USB Flashdrive Students will be faced with an endless amount of projects, essays, assignments and so on. A USB is a University must have. They allow you to safely store your work and carry this with you, so that if you need to do a presentation or make any changes- all you need to... read more

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