ABCs of Making Purchasing Decisions: Part 2

C is for Comfort   We all feel safer within the confines of our comfort zone. The risk we feel when moving outside of them can make it difficult to push forward and discover new opportunities. It is important that we acknowledge the power they hold over us and find ways to challenge them.   There are simple ways we can learn to push outside of our comforts zones:   From infants, we have naturally pushed outside of our comforts zones. It is something that, as adults, can be retrained. Simply understanding where you are in your comforts zone when making decisions is the first step. This requires personal reflection.   Remember the mind is more powerful than the body. The mind will give up long before the body does. It holds a huge amount of power over us. We can learn to go beyond our safe place by considering what decisions are in our comfort zone and asking ourselves, ‘What is that next step?’. Little by little, we can move forward and into more exciting and profitable territory.     D is for Decisions   The decisions we make determine our personal success and that of our business. They are key to our ability to move forward, to challenge ourselves and to discover greater ways to profit. Understanding why we make decisions is incredibly important as a powerful tool for development.   Some key takeaways are:   Focus on the things that are important.   Be aware of biases and how they are influencing your decision making.   Question where you are in your comfort zone.   Understanding... read more

ABCs of Making Purchasing Decisions: Part 1

At Brand Impact, we are always looking for ways we can develop our thinking and evolve our business practices. We would like to share some of the insights and knowledge that has enabled us to grow as a business and as individuals. This is our brief ABCD guide to decision making, understanding why we make certain decisions, and how to move beyond the barriers to finding that fresh approach.   A is for Awareness   Ensuring that we make the best decisions for our companies’ can be difficult, especially in a world where the demands on businesses are ever changing. Our awareness of how to approach problems is greatly inhibited by our lack of understanding of why we do the things we do. To become better decision-makers, it is important that we appreciate and understand our level of awareness and the power of the subconscious mind.   We can become more aware of our actions by remembering the following.   Reflecting less and noticing more. This means spending less time looking back and more time considering the here and now.   Choosing where to focus our efforts and diligently pursuing the associated goals. Keeping track of those goals and holding ourselves accountable regarding their achievement.   Ask others to hold you accountable for achieving the goals you have set. Our own memories are self-editing devices that change over time. A person you trust is an invaluable asset when it comes to remaining on course and on target.     B is for Bias   We all suffer from certain natural biases when it comes to making decisions. These are... read more

Building an Impacting Promotional Campaign: Part 2

Set a Budget   By defining and making your budget clear from the beginning you and your promotional partner will have a smooth start. They will know what can and cannot be achieved. A small budget does not mean that your campaign will not go off with a bang. With the right idea and strategy, you can hit the mark no matter the spend. As we say, nothing stimulates creativity like a good constraint.     You’re Valuable and You Show It   A promotional campaign is a way for you to show your clients and prospective clients your worth. It should make the added value that you bring to them highly apparent and push them into giving you their business. Think about how the products and campaign can represent your service offerings powerfully and effectively.   Quality Speaks for Your Brand   As with any service or product the cheapest option is not always the right one. A promotional campaign represents your brand. It might be the first interaction with a potential client. A wise idea is to check out company testimonials as part of your research.   Other key considerations are design and logo management. Not all suppliers will have the means to deliver high-quality versions of your logo or scale them to fit any purpose. Poor quality image representation is often a result of a lack of capability in this area.  Make sure your promotional product speaks for the quality of your brand.     What Supplier Should You Choose?   Think about what supplier will present your brand in the best light and provide the... read more

Building an Impacting Promotional Campaign:Part 1

Building an Impacting Promotional Campaign:Part 1   Branded merchandise is an extremely powerful tool in achieving your business goals. However, to truly make an impact for your brand with your promotional activities there are many elements to consider before pushing forward. To help you get the most out of your promotional campaigns we have put together a brief guide. With these factors and questions in mind, you will be able to deliver a knockout campaign that will enable you to punch harder than your competitors.   What is the Objective?   This should always be the first step when it comes to planning any promotional activity. Ask yourself ‘What am I trying to achieve?’. Are you looking to support and strengthen your corporate identity? Are you trying to raise brand recognition? Is the aim to retain your clients? Perhaps you are looking for another means to drive website traffic? Whatever your objective, nail it down and keep it in mind at all times. This will inform the direction and execution of your campaign.   Think Thematically   By thinking thematically, you will discover a solution that is right and relevant for your brand. Think about the message you are sending the target audience. Ask what products fit with that message and the nature of your business. If the core of your business is IT solutions, bespoke mouse mats with wrist rests could draw attention to how you can help your clients. A brewery looking to get their products into more bars could send out branded bar blade bottle openers. Promotional merchandise is also an opportunity to show that you... read more

New 2018 2019 Catalogue Available

Our new catalogue is now available this should be a valuable resource for any brand manager 166 pages of products covering pens & pencils to Travel and bags and everything in between Contact us for your free... read more

What to look out for in choosing Tote Bags for your Brand Promotion

There are many ways to build your business brand and promote your business for visibility to the target audience. One of these methods is the use of promotional tote bags. This promotional item means has been used in the past but seems to gather more popularity in these recent times. Business is not just making a profit by the owners but making a profit as well as also ensuring that the customers are satisfied. Business is socially responsible to the host community which can also be the customer. Tote bags which are beautifully designed are good promotional gift items which companies can give to individuals or their target audience. They serve as both gifts and promotional items for brand building and promotion. As you are also aware, today, the world is much concerned about the environment where we live in, and we have today fully embraced gift items which are eco-friendly. Designer tote bags are one of these green things that are eco-friendly which have recorded significant success in modern-day brand promotion and awareness. One advantage of these promotional tote bags is that they are recyclable, reusable and they are eco-friendly and gradually used as better options to the plastic bags which are currently on the face out. Even if the tote bag have several benefits like attracting, capturing your audience mind and arousing their interests, there are many things you need to consider to choose the best custom tote bags that can best sell your products and promote your brand name and image. However, we have to put cost effectiveness into consideration during this hard period. Not all... read more

Promotional Umbrellas – An offer for Real Marketing Value

We cannot talk about promotional give away items that offer businesses real marketing value without mentioning Promotional Umbrellas. They are useful and durable. And there are no better promotional items than branded umbrellas. No one uses promotional umbrellas just for protection from the rain and sun, but because of the promotional advantages, they offer. It is not just easy to derive these advantages from any promotional umbrella. The key to recording success by any promotional umbrella is uniqueness, customization and also selecting the right personalized umbrellas with a well-printed umbrella with a logo that will stand out from your competitor. The use of custom printed umbrellas as gift item serves dual purposes, to the business, it serves as a promotional item, and to the user, it is a protective shield, this is why the majority of people want umbrella as it will be used for a long time. We all know the importance of an umbrella – protects against the sun and rain. You are also aware of the variable wet weather that can cause nuisance, and your business can assist people with custom printed umbrellas or corporate umbrellas. One thing you should look out for when choosing the type of custom printed umbrellas is color, select a bright color that will be different and also stand out from the usual black umbrellas for exposure and maximum impact. Moreover, you will need to be more creative with colors and materials. Your promotional umbrellas need to be strong enough to withstand the rain, sun, snow and wind. The quality of your custom umbrella should reflect your company reputation and image,... read more

Promotional Mugs – A new way to build Brand

One of the best ways of promoting your brand awareness today is the use of promotional mugs. They have become interestingly popular in enhancing your brand awareness in the midst of your competitors and a large number of target audience. Companies use different platforms to give away freely these promotional items the potential customers to gain more visibility. This is an Ideal way of making your customers and others remember your product, services and your brand. Among the many promotional items today, promotional mugs are cost effective and very useful promotional gift items to consider. They will help to sell your business by increasing your brand’s visibility in the eyes of the teaming audience. In this competitive business era, personalised mugs are considered excellent gift option and also promotional items. Promotional mugs came in different promotional forms, shapes and designed purposely made to sell the image of the business. They come in the form of custom coffee mugs or personalized coffee mugs. Whichever name you call them; they are still promotional coffee mugs given out by business owners to create their brand awareness. Also, you can even customize them by imprinting the name of the company and the logo. It can be designed according to specification. One good reason for the use of Promotional Mugs is that they have proven to be more visible than any other promotional items like pens, mouse mats, shoes, key-holders and umbrellas and balls Commonly, most office goers and coffee drinkers prefer to use custom coffee mugs for their coffee drink before the start of work. Those who are in dear love with tea,... read more

What exactly is promotional merchandise?

Promotional merchandise At Brand Impact, we are driven by the ambition of helping brands punch harder and enjoy fantastic results in terms of increased customer patronisation and a betterbottom-line. While there are many contributory factors to a business’ success, we find marketing to be the biggest drivers of success. We also find that companies tend to enjoy greater marketing success when they use promotional merchandise. What exactly is promotional merchandise? Wikipedia defines promotional merchandise as products that are branded with a logo or slogan and given away in marketing and communication programsto promote a company, corporate image, brand, or event. These products are sometimes nicknamed swag or schwag. These corporate merchandise can include items such as T shirts, calendars and diaries, cups and mugs, keyholders and keyrings, backpacks, pens and pencils, USB memory stocks, umbrellas etc. Making the case for corporate promotional items The benefits of using corporate promotional itemsto promote a corporate organisation are infinite, especially if you are a small business with a limited budget for marketing. Even big businesses who are leading their market niche can use promotional gifts as an economical and versatile way to augment their existing marketing plans. First, corporate gifts deliver a better cost per impression than any other kind of media. The cost outlay is infinitely smaller when compared to other more traditional forms of advertising such as TV, radio, newspaper and bill board ads.If you are working with a tight budget, you will want the biggest bang for your dollar. This kind of marketing also makes for a more targeted advertisement. While newspaper, bill board, TV and radio ads can... read more

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