Promotional merchandise is a fantastic way to promote your brand and help achieve a successful promotional campaign. It is important to choose the right promotional merchandise for your company image and for your campaign.
Here are our 8 Tips for Buying Promotional Merchandise:
1. Know your aim. Do you want to increase brand awareness and retention? Do want to increase visitor visits to your website? Do you want to increase your following and activities on social media? Know what your aim of the campaign is so that the rest of the steps become relevant.
2. Know your theme. Once you know your theme along with your brand message and logo you can narrow down your product ideas. Consider your logo and your message. For example, are you a property company looking to promote your properties? Send out branded key fobs.
3. Know your target audience. You will probably know this from coming up with your theme. It is important to know who you are trying to reach and what message you are trying to convey. Will your target audience be able to use your promotional product and will they respond positively to your product? Will you add value to your target audience? What is your distribution plan for this target audience? For example, will you be mailing out the promotional products or handing them out?
4. Know your budget. It is important to set your budget. A large budget doesn’t necessarily mean it will limit your success with promotional merchandise ensuring a successful promotional campaign. Your supplier will give you a unit price based on the product, quantity and artwork to be branded. Origination, delivery, artwork and storage costs will also be charged if they apply.
6. Know your promotional products. Work with your team and chosen supplier to choose your product. Useful points to consider are minimum order quantities, lead times, colour options, branding options and alternatives. It is not always wise to go with the cheapest option. Look to add value to your promotional campaign along with your brand image.
7. Know your supplier options. Use the British Promotional Merchandise Association (BPMA) website to find approved suppliers who will all be following best practice. We advise you to choose 3 different suppliers to try. Evaluate these suppliers on product range and quality, turnaround time, price and service. It is important you choose the right company based on all these elements and not just price alone. A long term established relationship will allow you to benefit in the future. For example, faster lead times and discounted price.
8. Get feedback. Now that you have chosen your product and you have your price you will need make a plan on how you will measure the success of your promotional campaign. This could be done by gathering feedback from the audience you targeted. You can ask them if they understood the message with your brand and whether this promotional campaign gave them a positive or negative feeling towards your company.