Whether you’re a small or large business, clothing can be a very cost-effective method of advertising. Whether you have a huge or humble budget, you’re bound to find something to suit your needs. If you’re on a lower budget, consider something such as branded headwear (beanie’s, baseball caps and so forth). These are a great way to advertise your business and depending on the season- you can choose a warmer or lighter style of hat, so you can pretty much be certain it’ll be used and attract attention! If you’re a larger company, with a bigger budget- you can buy more than one piece of clothing- you could buy a branded uniform- shirt, jacket and so on. Georgia Southern University conducted an experiment of which the findings showed that recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products.
Your options are endless. There’s virtually hundreds of different garments to choose from. If you’re opting for a smarter look, branded shirts are the way to go! But if you’re a sports or leisure club, a baggy t-shirt will be more suited to your needs.
Since you can pick the garment, colour, style, material, the size of your logo and so on, the power is in your hands (to a certain degree) of how you wish to portray yourself to others. 52% of people have a more favourable impression of the company after receiving a promotional product! Whereas, if you hire a marketing agency to promote your company, pick your advertising methods and so forth, there’s less power and hence less control over consumers’ perceptions of you.
Promotional clothing is the most popular type of giveaway and since 58% of people keep the promotional products they are given from anywhere between 1 to 4 years, you can continue to advertise your brand long after the time of giveaway. Even if someone wears the piece of clothing they are given once per week- think how many people they could pass in a day- on the street, on the bus, in the shops; hundreds or potentially thousands!
Having employees in the same uniform not only looks professional, but it makes the employees look and feel like a team, through boosting spirits and morale. If you reward your employees with promotional gifts for good work, this can also raise spirits as it makes them feel appreciated. There’s no doubting that uniform can work wonders for your company image, but this has to be paired with a good team; staff who are proud to work for and promote the company! At the foundation of every successful business, lie good employees. If you treat your staff right, they’ll be proud to wear and represent your brand, which in turn will attract the business positive attention.
So, if you haven’t already invested in promotional clothing for your business, there’s a number of reasons why you should! Give your brand the recognition it deserves, by proudly placing it on clothing so that the world knows exactly who you are.