the_pros_of_promotional_products_over_other_types_of_advertising

There is absolutely no doubting the fact that promotional clothing is a highly effective method of advertising and can work wonders for your brand. Advertising is all about gaining attention for your product, service, brand or a cause and there are a number of outlets available to do this. You can advertise on the television, radio, newspaper, magazine, social media, mailing people or through the giveaway of promotional products.
Here we look at some of the pros of using promotional products, over other methods of advertising!

Customisation

Pretty much any product you see in your day to day life; from pens, to phone cases to ponchos, can be used as a promotional product for your advertising campaign. This means that you can choose and customize your products appropriate to the demographics of the market you are targeting. For example, if you were trying to organise a club night for students; branded knitting needles are not likely to grab their attention, but branded vest tops, or glow sticks would as they are suited to a much younger generation. Exploit your power of choice and give your customers something that will appeal to them!

Long Lasting

The effects of promotional products are long lasting in comparison to many other types of advertising medium. 58% of people will keep a promotional product from anywhere between one and four years! Think about how much they could be advertising your brand in that time? Even if they use your t-shirt, notebook, or mug once per week, that’s 52 occasions per year which they could be passing tens, hundreds or even thousands of people representing your brand! Whereas magazine and paper adverts are more likely to be thrown discarded and thrown out once they have been read.

Positive Brand Image

Now, this is not to say that other types of advertising don’t portray a positive brand image, of course they can do this too. However, if a company is willing to invest money in promotional products for their customers or staff- this indicates that they clearly care about their stakeholders. According to the PPAI, those who receive promotional products have an increase in the positive overall image, a more positive perception of the business and a higher likelihood of recommending the business to others. As a company, is there anything not to like about any of that? We didn’t think so!

Fast Turnaround

Whilst Television adverts and social media campaigns can require multiple months of work before they begin to achieve success, many promotional products can be produced in a fraction of that time. Now, this doesn’t mean you order 500 t-shirts on the Monday and expect them to arrive by the Tuesday, but, it does mean that in the time it could be taking you to produce an advert or advance the progress of a social media campaign, your products to be prepared, delivered and ready for launch. Pretty ‘productive’ if you ask us!

So, although there is no ‘right’ or ‘wrong’ way to advertise, there’s definitely methods which are more effective than others and when choosing which method is best for you, you need to consider what it is you’re advertising and who your audience are. Promotional products have proved to be a highly successful method of advertising, that seem to leave a lasting impression with customers. If you think promotional products could be the way forward for your business, and let’s face it, why wouldn’t they? Give us a call to find out more about the promotional products we offer and how they could help your business.