What exactly is promotional merchandise?

Promotional merchandise

At Brand Impact, we are driven by the ambition of helping brands punch harder and enjoy fantastic results in terms of increased customer patronisation and a betterbottom-line. While there are many contributory factors to a business’ success, we find marketing to be the biggest drivers of success. We also find that companies tend to enjoy greater marketing success when they use promotional merchandise.

What exactly is promotional merchandise?

Wikipedia defines promotional merchandise as products that are branded with a logo or slogan and given away in marketing and communication programsto promote a company, corporate image, brand, or event. These products are sometimes nicknamed swag or schwag.
These corporate merchandise can include items such as T shirts, calendars and diaries, cups and mugs, keyholders and keyrings, backpacks, pens and pencils, USB memory stocks, umbrellas etc.

Making the case for corporate promotional items

The benefits of using corporate promotional itemsto promote a corporate organisation are infinite, especially if you are a small business with a limited budget for marketing. Even big businesses who are leading their market niche can use promotional gifts as an economical and versatile way to augment their existing marketing plans.
First, corporate gifts deliver a better cost per impression than any other kind of media. The cost outlay is infinitely smaller when compared to other more traditional forms of advertising such as TV, radio, newspaper and bill board ads.If you are working with a tight budget, you will want the biggest bang for your dollar.
This kind of marketing also makes for a more targeted advertisement. While newspaper, bill board, TV and radio ads can reach thousands (or even millions) with a company’s message, only a fraction of the final audience might actually be in the need for that product or service. Using promotional products however enablesa business to control the distribution and specifically target people who are in the market forthat particular product or service. This usually results in a much more powerful marketing effort and consequently makes for a better return on investment.
Promotional gifts can also act as an alternative business card, a fun but efficientway to showcase a company’s contact information. The next customer might very well slip a business card into a place he will never again remember to look at it, but he will be sure to look at a promotional item again and again. Each time customers make use of their corporate gifts, they are reminded of where they got it from.
Corporate merchandisehas the longest shelf life of all advertising tools. A TV ad will soon be forgotten, but as customers use corporate merchandise on a regular basis, they are reminded of the company each time they do.
Another point in promotional merchandise’s favour is its versatility. You can use promotional products as employee appreciation gifts, customer loyalty items, thank you gifts, trade show giveaways, sales meeting gifts, holiday party gifts, and sales incentives.
Finally, a survey had 52 per cent of respondents reporting that their impression of a company becomes better after receiving a promotional product from that company.
So, corporate promotional items are the way to go, if you are looking for efficiency in targeted advertisement and a better return on investment.