BACKGROUND
When middle Eastern Airline national airline of the United Arab Emirates Etihad Airways wanted to promote their official sponsorship of Harlequins Rugby Club they wanted a simple piece of marketing collateral that would promote their affiliation in a fun and memorable way.
CONCEPT
The solution that was reached was to create a black stress rugby ball with the branding of both parties. The black colour chosen is highly unusual for a product of this nature and both we at Brand Impact and our client agreed that it added to the kudos of the offering.
OUR CHALLENGE
A very quick turnaround was the biggest obstacle we faced - given the fact that delivery from the Far East can take up to 12 weeks. We were tasked with trying to cut this deadline time in half and have the items in the hands of Harlequins Rugby Club as soon as humanly possible.
OUR SOLUTION
Having secured the artwork we found a manufacturer in China who could produce and deliver the required goods in only five weeks. Not only was the client delighted with the speed of our response we were also able to beat an alternative cost he had received the previous year from another merchandising company.
You could say we made the whole process somewhat stress-free. As Andrew McLaren who commissioned Brand Impact is happy to testify.
"Brand Impact provided us with a fast and professional service. They are great to work with and managed to beat our previous merchandise suppliers on costs."